Bulk SMS Service in India for Businesses

Send promotional campaigns, transactional alerts and OTPs from one account: DLT-compliant routes, a web dashboard, an HTTP API and delivery reports for every message. For registered businesses in India, after business KYC and DLT registration.

  • ✅ 99.9% uptime
  • 🏢 5,000+ business clients
  • 🏛️ Serving businesses since 2009
  • 🕒 24/7 support

What's Included in the KAPSYSTEM Bulk SMS Service

  • Web dashboard for campaigns, headers, templates and reports.
  • Excel or CSV upload with personalised {#var#} fields such as names and amounts.
  • Scheduling, with promotional campaigns kept inside the 9 AM to 9 PM window.
  • DLT header and template management, with every template reviewed by our team.
  • Unicode messages in Hindi and regional languages.
  • Delivery reports for every number.
  • Click tracking and A/B testing for campaign links and message copy.
  • Opt-out handling for recipients who unsubscribe from promotional messages.
  • HTTP and XML API with a sandbox for testing, up to 300 numbers per request.
  • 99.9% uptime and 24/7 support by phone, email and WhatsApp.

Bulk SMS Service Use Cases

Marketing campaigns

Seasonal sales, product launches, admissions and events for opted-in customers. Promotional SMS

Customer alerts and updates

Order, payment, delivery and account updates sent 24x7. Transactional SMS

Appointment and fee reminders

Hospital appointments, school fees, renewals and due dates.

OTP and verification

Login, sign-up and payment verification from your app or website. OTP SMS

Surveys and feedback

Feedback links after a purchase, visit or service request, with click tracking.

Staff and internal notices

Shift, meeting and policy updates and emergency notices to employees.

How to Start with the KAPSYSTEM Bulk SMS Service

  1. 1. Talk to our teamShare your use case and monthly volume. We show you the dashboard and recommend the right routes.
  2. 2. Business KYCShare your business documents. Accounts are enabled only for registered businesses and institutions.
  3. 3. DLT registrationRegister your entity, headers and templates. Most portals charge ₹5,900 + GST once, and it typically takes about one week. DLT process
  4. 4. Account setupYour approved headers and template IDs are mapped to your account. Developers can test the API in the sandbox.
  5. 5. Send and trackSend from the dashboard or the API, then follow delivery reports, link clicks and A/B results.
  6. 6. Grow with supportAdd headers and templates as your messages change. Our support team is available 24/7.

Bulk SMS Plans and Pricing

The same prepaid plans and per-SMS rates apply to promotional and transactional SMS, with 18% GST extra. Priority routes for OTPs are quoted by our sales team.

PlanSMS creditsPrice per monthRate per SMS
Business50,000₹10,000 + GST20 paise
Professional1,00,000₹15,000 + GST15 paise
Premium2,50,000₹35,000 + GST14 paise
Enterprise5,00,000₹65,000 + GST13 paise

A standard SMS is 160 characters (70 for Unicode); longer messages are billed as multiple parts. DLT registration charges are paid separately to the operator portal. See full bulk SMS pricing or ask for an OTP or priority route quote.

DLT Compliance Built into Every Campaign

Every message sent through KAPSYSTEM follows TRAI's DLT rules. Your business entity, headers and templates are registered on an operator DLT portal, each template is filed under the right category (promotional, transactional, service implicit or service explicit), and every link in a template is whitelisted before sending. Promotional campaigns are scrubbed against the DND register, sent only between 9 AM and 9 PM and include opt-out handling. Our team reviews every template before submission to avoid rejections. Read the full DLT registration process, or learn what bulk SMS is and how businesses use it.

Bulk SMS Service: Frequently Asked Questions

A bulk SMS service lets a business send one message, or personalised messages, to many mobile numbers from a web dashboard or through an API. Businesses in India use it for marketing campaigns, customer alerts, reminders and OTPs, sent on DLT-registered headers and templates.

Use the promotional route for offers and campaigns (9 AM to 9 PM, not delivered to numbers that have blocked promotions). Use the transactional or service route for alerts, updates and reminders that must reach customers 24x7, and a priority route for OTPs. Our team helps you choose the right route for each message.

Yes. Every business sending commercial SMS in India must register its entity, headers and message templates on an operator DLT portal. Most portals charge a one-time entity fee of ₹5,900 + GST, and with complete documents registration typically takes about one week.

After business KYC, DLT registration typically takes about one week with complete documents. Once your headers and templates are approved and mapped to your account, you can send from the dashboard or the API. A sandbox is available for testing API integrations.

Plans start at ₹10,000 + 18% GST for 50,000 SMS (20 paise per SMS) and go down to 13 paise per SMS on the Enterprise plan, at the same rates for promotional and transactional SMS. Priority routes for OTPs are quoted by our sales team.

Yes. The HTTP and XML API sends up to 300 numbers per request, returns a schedule ID for every message and provides delivery reports through the delivery report API. Use it to connect your CRM, e-commerce platform or application. A sandbox is available for testing.

Yes. Unicode messages are supported in Hindi and other Indian languages. A Unicode SMS part holds 70 characters, compared with 160 for an English SMS, so longer messages are billed as multiple parts.

Registered businesses, institutions and developers building business applications. Every account requires business KYC and DLT registration before messaging is enabled. Personal or anonymous messaging is not offered.

Start Your Bulk SMS Service with KAPSYSTEM

Tell us what you want to send and how many messages a month. Our team will recommend the right routes, help with DLT registration and set up your account.

Enterprise Bulk SMS for DLT-Registered Businesses Contact KAPSYSTEM

Talk to our team about DLT registration, SMS routes and pricing for your business.


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