Send Instant OTPs and Alerts by Transactional SMS
At Kapsystem, we understand the importance of seamless and secure communication in today’s fast-paced business environment. Our Transactional SMS Services are designed to meet your operational needs by providing instant and efficient message delivery to your audience.
By November 2020, India saw a 20% rise in the number of commercial SMS messages sent daily, with approximately 1.3 billion messages sent each day. About 70% of these were transactional or service-related messages. In late 2024, mobile users in India sent an average of 11 SMS messages per subscriber every month, highlighting the continued importance of SMS for everyday communication.
What are Transactional SMS?
Service-related SMS messages are non-promotional and used to provide updates, confirmations, or reminders about services that customers have subscribed to or interacted with.
Applications of Service-Related SMS
- Booking Confirmations:
- Travel: Ticket bookings for flights, trains, or buses.
- Hospitality: Hotel and restaurant reservations.
- Delivery Updates:
- E-commerce: Real-time tracking of orders and delivery timelines.
- Courier Services: Notifications on package pickup and delivery status.
- Maintenance and Repairs:
- Alerts about scheduled maintenance or repair work for utilities and electronics.
- Updates about service requests or ticket closures.
- Subscription Notifications:
- Alerts for subscription renewals for services like OTT platforms, SaaS tools, or gym memberships.
- Reminders for payment dues and subscription upgrades.
- Account Activity Alerts:
- Notifications for login activities, password changes, or unauthorized access attempts.
- Usage updates for internet, mobile data, or utility consumption.
Benefits of Service-Related SMS
- Real-Time Communication: Instant updates ensure customers are always informed.
- Improved Customer Experience: Proactive communication builds trust and reduces customer inquiries.
- High Engagement Rates: With open rates nearing 98%, SMS ensures the message is seen and acknowledged.
- Compliance: Delivered under TRAI guidelines, service SMS ensures transparency.
One-Time Passwords (OTPs)
OTPs are secure, single-use codes sent via SMS or email for verifying user identities and transactions. OTPs are essential for maintaining security in digital and financial operations.
Applications of OTP SMS
- User Authentication:
- Logging into mobile apps, websites, or digital platforms.
- Two-factor authentication (2FA) to enhance login security.
- Payment Processing:
- Validation of online transactions on e-commerce platforms or payment gateways.
- Secure authorization of UPI payments and credit/debit card transactions.
- Password Resets: Immediate and secure password recovery processes for user accounts.
- KYC (Know Your Customer): Verification of user details during account creation or updates for banks, telecom providers, and financial institutions.
- Government Services: Authentication for services like Aadhaar-linked activities, tax filings, and other digital government interactions.
Benefits of OTP SMS
- Enhanced Security: Reduces risks of unauthorized access or fraud.
- Instant Delivery: Typically delivered in under 10 seconds, ensuring seamless user experience.
- Global Reach: Works across borders, providing authentication for international users.
- User-Friendly: Simple process that doesn’t require technical expertise.
Key Features of Service and OTP SMS
- Custom Sender IDs: Create a 6-digit recognizable brand identity.
- API Integration: Automate SMS delivery through APIs integrated into your platform.
- 24/7 Delivery: Uninterrupted communication regardless of the time zone.
- Multi-Lingual Messaging: Deliver messages in the language preferred by your audience for better engagement.
Why Choose Our Transactional SMS Services?
- Uninterrupted Connectivity: Deliver crucial information 24/7 to both DND and non-DND numbers.
- Template-Based Messaging: Pre-approved message templates ensure compliance with regulations.
- Instant Delivery: Messages are sent in real-time, ensuring your audience gets the information when they need it most.
- Global Reach: Expand your communication boundaries with worldwide coverage.
- Custom Sender IDs: Personalize your communication with branded sender IDs for higher trust and recognition.
Which Types of Companies Are Using Transactional SMS Services?
- Banking & Finance: Send OTPs, transaction alerts, and account updates securely. In India, the banking sector accounts for over 40% of SMS usage. Most of these messages are for OTPs and other transactional updates, which are mandatory for security purposes.
- For example: A leading Indian bank faced challenges with delayed and undelivered transactional messages, causing customer dissatisfaction. By partnering with Airtel IQ, the bank achieved nearly 100% delivery rates for its transactional messages, ensuring timely communication with customers.
- E-Commerce: Provide order confirmations, shipping details, and delivery notifications. Many customers prefer receiving transactional SMS for order updates, payment confirmations, and other important notifications because of its speed and convenience.
- For example: Grofers, a prominent online grocery delivery service in India, utilized Kaleyra’s SMS platform to enhance customer communication. By implementing SMS notifications for order confirmations, shipping updates, and delivery alerts, Grofers improved customer engagement and satisfaction.
- Educational Institutions: Keep students, teachers, and parents informed with real-time updates. Schools and institutions across various Indian cities use transactional SMS services to keep parents updated about their children’s school activities, fostering better parent-school relationships.
- Healthcare: Share appointment reminders, prescription notifications, and health tips.
- Government & Utilities: Distribute important alerts, notifications, and public service messages.
Types of Transactional SMS in India
Transactional SMS services are essential for organizations that need to deliver important and time-sensitive information to their customers. These messages are strictly informational and comply with the TRAI (Telecom Regulatory Authority of India) guidelines to ensure transparency and reliability. Below are the key types of transactional SMS used in India:
- OTP (One-Time Password) SMS
- Purpose: OTP SMS is primarily used for authentication purposes during transactions, logins, or secure access.
- Applications:
- Secure online banking and payment gateways.
- Verification of user accounts on mobile apps and websites.
- Password resets and identity confirmations.
- Features:
- Real-time delivery within seconds.
- High security with automated API integrations.
- Alert SMS
- Purpose: To notify customers about account activities, payment reminders, or service updates.
- Applications:
- Bank transaction alerts for debits, credits, or low balance notifications.
- Utility bill reminders for electricity, water, and internet services.
- Shipment tracking updates for e-commerce deliveries.
- Features:
- Customizable sender IDs.
- Ensured delivery even to DND (Do Not Disturb) numbers.
- Reminder SMS
- Purpose: To remind customers of important dates, appointments, or renewals.
- Applications:
- Appointment reminders for healthcare and service providers.
- Subscription renewal notices for SaaS and OTT platforms.
- Event reminders for webinars, workshops, or meetings.
- Features:
- Scheduled delivery for maximum convenience.
- Time-sensitive and personalized templates.
- Informational SMS
- Purpose: To provide non-promotional updates about an organization's services or user accounts.
- Applications:
- Fee due notifications for educational institutions.
- Policy updates or changes for insurance and financial services.
- Weather or emergency alerts from government or civic organizations.
- Features:
- Bulk messaging capabilities for large audiences.
- Easy integration with CRM systems.
- Verification SMS
- Purpose: To confirm user details or validate user actions.
- Applications:
- KYC (Know Your Customer) updates for banks and telecom companies.
- Verification of email or phone number during registrations.
- Approval notifications for service requests or applications.
- Features:
- Short yet impactful message templates.
- Integration with verification workflows.
- Service-Related SMS
- Purpose: To update customers about ongoing services or issues.
- Applications:
- Service outage or maintenance notifications for telecom and utility providers.
- Regular updates about repair or service requests.
- Booking confirmations for hotels, travel agencies, or salons.
- Features:
- Multi-lingual support for better customer engagement.
- Delivery assurance across all networks.
How Do Transactional SMS Differ from Promotional SMS?
- Purpose: Purely informational, not promotional.
- Reach: Delivered even to DND-registered numbers.
- Template Approval: Pre-approved templates ensure compliance with TRAI guidelines.
- Delivery Speed: Instant delivery with high priority.
Our Service Features
- API Integration: Seamlessly integrate our APIs with your platform for automated messaging.
- Detailed Analytics: Monitor and optimize your campaigns with delivery and engagement reports.
- High Reliability: Our platform ensures 99.9% uptime and robust security for your data.
- Cost-Effective Plans: Choose from flexible pricing tailored to your business needs.
- Real-Time Support: Our dedicated support team is available 24/7 to assist you.
Get Started Today!
Transform your business communication with our industry-leading Transactional SMS Services. Contact us today for a Free Demo and experience unparalleled efficiency in message delivery.