Promotional SMS Service Provider in India
Run DLT-compliant promotional SMS campaigns for your registered business: offers, launches, admissions and events sent on a 6-digit numeric header between 9 AM and 9 PM, with DND scrubbing, scheduling, a web dashboard, an HTTP API and campaign reports.
- ✅ 5,000+ business clients
- 🏛️ Serving businesses since 2009
- 🕒 24/7 support
Brands that have used KAPSYSTEM messaging services
What Is Promotional SMS?
Promotional SMS is marketing content sent to your customers and prospects: sales and discounts, new products, admissions, property launches, travel packages and events. In India it is governed by TRAI's DLT rules. Every campaign goes out on a 6-digit numeric header with a DLT-approved promotional template, only between 9 AM and 9 PM, and numbers whose owners have blocked promotions on the DND register are removed before delivery.
Messages that customers need at any hour, such as OTPs, order updates and account alerts, are not promotional. They go on the transactional SMS route. To reach DND-registered customers who have explicitly agreed to hear from you, use service-explicit templates with recorded consent, as explained in our DLT registration guide.
| Promotional SMS | Transactional and service SMS | |
|---|---|---|
| Purpose | Offers, launches, admissions and events | OTPs, alerts, updates and reminders |
| Sending hours | 9 AM to 9 PM | 24x7 |
| DND numbers | Not delivered to numbers that have blocked promotions | Delivered |
| Header | 6-digit numeric | 6-character alphabetic, related to your brand |
| Content | Marketing content on an approved promotional template | Exact DLT template, no promotional content |
How Promotional SMS Campaigns Work with KAPSYSTEM
Set up once, then plan, send and measure campaigns from one dashboard.
- 1. Business KYCShare your business documents. Promotional SMS accounts are enabled only for registered businesses and institutions.
- 2. DLT registrationRegister your entity, a 6-digit promotional header and your campaign templates. With complete documents this typically takes about one week. DLT registration process
- 3. Template reviewOur team reviews every template before submission: brand name in the text, {#var#} fields in the right places and whitelisted links.
- 4. Upload your listUpload your customer list from Excel or CSV. Numbers that have blocked promotions on the DND register are scrubbed before delivery.
- 5. Schedule and sendSend now or schedule inside the 9 AM to 9 PM window, from the dashboard or from your CRM through the HTTP API.
- 6. Read the reportsCheck delivery status for every number, link clicks and A/B test results in the dashboard, then plan the next campaign. Support is available 24/7.
Promotional SMS Use Cases, with Sample Templates
Sample formats only. Your exact text is approved as a DLT promotional template, with {#var#} for the values that change.
Retail and e-commerce
Seasonal sales, new arrivals, loyalty offers and store openings.
Festive sale at ABC Store: {#var#}% off on {#var#} till {#var#}. Shop now: {#var#} - ABC StoreEducation
Admissions, new courses, open days and scholarship announcements.
Admissions open for {#var#} at ABC College. Last date {#var#}. Apply: {#var#} - ABC CollegeReal estate
Project launches, site-visit invitations and limited-period offers.
New {#var#} homes at {#var#}, possession {#var#}. Book a site visit: {#var#} - ABC HomesTravel and hospitality
Holiday packages, seasonal fares and hotel offers.
{#var#} holiday packages from Rs {#var#}. Book by {#var#}: {#var#} - ABC TravelsRestaurants and events
Weekend specials, festival menus, event and exhibition invitations.
Weekend special at ABC Cafe: {#var#}. Valid till {#var#}. Reserve: {#var#} - ABC CafeLearn more
Read what promotional bulk SMS is and how it works and how to test campaign copy and timing.
Promotional SMS Features
- DLT promotional templates, reviewed by our team before submission.
- 6-digit numeric header registered to your business entity.
- Automatic DND scrubbing before every campaign.
- Scheduling inside the 9 AM to 9 PM window.
- Excel or CSV upload with personalised {#var#} fields.
- Unicode campaigns in Hindi and regional languages (70 characters per part).
- Whitelisted links in your approved templates.
- Delivery and campaign reports in the web dashboard.
- Click tracking on campaign links, with click reports.
- A/B testing of message copy and timing.
- Opt-out handling for recipients who unsubscribe.
- HTTP API for CRM and marketing tools, up to 300 numbers per request. API details
- 24/7 support by phone, email and WhatsApp.
Promotional SMS Pricing
The same prepaid plans and per-SMS rates apply to promotional and transactional SMS. 18% GST is extra on every plan.
| Plan | SMS credits | Price per month | Rate per SMS |
|---|---|---|---|
| Business | 50,000 | ₹10,000 + GST | 20 paise |
| Professional | 1,00,000 | ₹15,000 + GST | 15 paise |
| Premium | 2,50,000 | ₹35,000 + GST | 14 paise |
| Enterprise | 5,00,000 | ₹65,000 + GST | 13 paise |
A standard SMS is 160 characters (70 for Unicode); longer messages are billed as multiple parts. DLT registration charges are paid separately to the operator portal. See all bulk SMS pricing plans.
Promotional SMS: Frequently Asked Questions
Plan Your Next Promotional SMS Campaign with KAPSYSTEM
Tell us your audience size and campaign plans. Our team will help with DLT registration, review your templates and set up your account for compliant promotional SMS.
